To most Westerners say the word Russia and two things pop into their heads, beautiful women and vodka.

This week Russia will still have beautiful women but wine will be the drink of choice as many people are celebrating Beaujolais Nouveau Day. Wine connoisseurs will be enjoying some of France’s best vintages in bars and establishments all across Moscow.

For the past 11 years Russia has participated in the annual event. In Moscow, the celebrations have been held exclusively in French restaurants and bars, but this year many other locations will host samplings of the French wine “Beaujolais Nouveau”.

Under the Soviets enjoying wine was discouraged. It was looked upon as something that only the upper class and aristocrats consumed. Recently, wine has begun to make a comeback in Russia. French wine is by far the favorite of Russian wine drinkers.

Beaujoalis Novuveau Day began as a way to promote the French wine industry and particularly the Beaujoalis region of France. Originally, the light red wine was just consumed locally but following World War II the rules were relaxed to allow the wine to be exported. Today, Beaujoalis Novuveau Day is celebrated in more than 120 nations.

To enjoy the full bounty of Beaujolais Nouveau, it  should be drunk soon after it is prepared. If not, the taste is spoiled and can not be fully enjoyed.

The next time you see a charming  Russian lady ask her if she raised a glass this year to celebrate Beaujoalis Novuveau Day.

Who knows,via the magic of wine, maybe next year you can toast the day together?