Allied Blenders & Distillers Pvt. Ltd. (ABD) have launched the 87-year-old leading German vodka brand ‘WODKA GORBATSCHOW’ in India. The roots of the brand go back to the czarist era in St. Petersburg. The Gorbatschow family left Russia during the October revolution in 1917 and refounded the Gorbatschow Company in 1921 in Berlin. Today WODKA GORBATSCHOW is Germany’s biggest vodka brand and also its third strongest spirits brand. It will soon be available in premium ranges at all leading licensed liquor stores in select Indian cities. Priced at Rs. 570 for a 750 ml bottle, the brand will be locally bottled at its Aurangabad plant in Maharashtra.
WODKA GORBATSCHOW is the result of the joint venture between ABD and Henkell & Sohnlein Sektkellereien KG Wiesbaden, Germany.
The brand ‘WODKA GORBATSCHOW’ is highly superior to the other Vodka brands available because of its special triple-chill filtration process. This unique filtration process conducted at -12°C, after which the vodka is painstakingly double-filtered over charcoal, makes the product extremely smooth and exceptionally pure. With its positioning of purity, ‘WODKA GORBATSCHOW’ has always stood for excellence and nothing less than the highest standards of quality.
From the clear glass of its bottle to the distinctive label, everything about WODKA GORBATSCHOW conveys the idea of Arctic purity. The bottle design is sophisticated yet traditional, signifying the swirling minarets of Moscow. The brand mark of the dove and the distinct brand colours of arctic blue, white and silver represent the purity and pristine clarity that the brand stands for.
Says Deepak Roy, Executive Vice-Chairman & CEO, ABD, “WODKA GORBATSCHOW is the first brand launch marking the ABD-Henkell alliance in India. The Indian market is dynamically poised for a highly evolved state, and there couldn’t have been a better choice of brand than WODKA GORBATSCHOW to serve the ever-increasing demand for pure and high quality vodka. We are confident that the product quality will speak for itself, having done so for decades.”
The international profile of the brand is particularly impressive. WODKA GORBATSCHOW is one of the top 15 premium vodkas in the world, and with 1.4 million cases sold it is a member of the “Club of Millionaires”. In 2006, WODKA GORBATSCHOW was awarded the Monde Sélection Gold Medal.
There are convincing reasons explaining WODKA GORBATSCHOW’s superior quality. It is solely produced from premium-processed products in a worldwide unique procedure, which finally results in an outstanding soft, clean and mild aroma-impression of the brand ‘WODKA GORBATSCHOW’.
“Having achieved immense success in Germany, there is indeed no better time for WODKA GARBATSCHOW to tap the expanding Indian market than now. This is based on the fact that the vodka category growth in India continues to outperform the total spirits market growth. With such a booming economy, Indian consumers are increasingly connected to global trends and looking for new experiences, thus offering WODKA GORBATSCHOW significant potential.” added Mr. Roy
